smartwool

about smartwool

Wool is one of the most amazing natural fibers in the world. It's cool in heat, warm in cold, comfortable even when the weather is damp. It's easy to see why the perfect name for this extraordinary group of wool socks and caps is SmartWool accessories.

SmartWool accessories have been around for a little more than a decade. They were actually developed for skiers on the slopes of New England. Wool seemed like the natural choice for its warmth, but wool by nature is a little on the "itchy" side. So a process was developed to soften the wool, and SmartWool accessories were born.

Since then, SmartWool accessories have won numerous awards from Backpacker magazine, including the coveted Editor's Choice for best hiking socks. But, hiking socks don't go real well with dress slacks. So, SmartWool accessories expanded into products for people's everyday lifestyles. This turned out to be an extremely successful move, as the demand for SmartWool accessories continues to grow today.

Another secret to the success of SmartWool accessories is the fact that they purchase only the finest wool available, New Zealand merino wool. It's the softest, strongest, whitest wool you can find in the world today. SmartWool accessories are itch-free, shrink-resistant and available in some outlandish fun, funky colors to light up your urban adventures, as well as the ski slopes of New England. All available using the easy, affordable Masseys Credit plan. We know you'll enjoy our selection of SmartWool accessories.

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